Never underdressed or overdone.

The Dress Theory has been the iconic independent bridal boutique in the PNW for the free-spirited, feminine, and fashion forward bride since 2012. Our gowns are covetable yet comfortable. We don't carry traditional, "typical" wedding dresses. If you're searching for a big selection of ball gowns or sparkle, we may not be the best use of your wedding planning time. We keep our instagram and lookbook updated with our unique and distinct style of gowns. We love sleek and chic shapes, gowns without a lot of structure, and wedding dresses that feel effortless. Our bride is never underdressed or overdone. 

We're inspired by our real brides and real women. Our bride is effortless and fascinating and would never dream of wearing a traditional gown on her wedding day. She's unique and intentional about her style, so why wouldn't she be on her wedding day? We carefully curate a selection of gowns that are comfortable, commanding, and very, very cool just for a bride like you. If someone needs to categorize our gown styles, they would fall into these main styles with a nontraditional twist-

Minimal and modern

Bohemian and bold

Effortless glamour.

Romantic, yet sexy. 

Not only do we tirelessly curate and refine our selection with a distinct aesthetic (that we realize may not be for everyone), our Green Lake boutique is welcoming and inviting. It's a place where we celebrate beauty and optimism daily with our brides. Our boutique takes one private appointment at a time in hopes of creating an unforgettable, cherished memory of finding your wedding dress with us surrounded by your close friends and family. All of our brides work one on one with our stylists so we can help you find the unique and non-traditional gown of your dreams. We only have a few boutiques in select and special cities to us because we firmly believe in their thriving local and small business communities. We know that our brides value our boutique experience with personalized and intimate private appointments that are unlike any other wedding dress shopping experience in our area. Because we are just one appointment at a time to give you the best experience we can, we hope that you understand why our calendars book up far in advance and why we have a 48 hour cancellation policy.  

Our Seattle boutique is open by private appointment only, please call or email us to schedule your one-on-one bridal appointment with one of our stylists who cannot wait to help you find your dress! We dream of giving brides an intimate and personalized experience, so we only take one bridal appointment at time. That means you'll have our gorgeous Green Lake boutique to yourself while we dress shop together. We require 48 hour cancellation for this reason as well. We are a small business aiming to give brides the best experience we can with only one appointment at a time, but we know things may come up. As much cancellation notice as possible is greatly appreciated! 


Open 7 days a week, by private appointment only. 

Monday - Friday 10am-8pm

Saturday & Sunday 9:30am-7pm

Contact & Scheduling

To schedule your private appointment, please call or email us here -


Price Range

Our collection begins around $2000 and goes up to $8500. If you have questions about our price range and how that works for you and your budget, please reach out to us via email or give us a call. We're here to help!


7212 Linden Ave N Seattle, WA 98103

We moved from 7222 Linden to 7212 Linden July 2017, so please double check your GPS before heading our way!


Please see our designer page for our unique selection of wedding dresses. Most of our collections are designed and made by women, just like us! Many are Made in America. We have personally met and try to get to know every designer we carry, and it will always be that way. 




It's too bad I'm only getting married once...

"My stylist was absolutely wonderful to work with. Although this boutique is pretty high-end, she was very laid back and made me feel comfortable and special. She was knowledgeable, had valuable input/advice, and participated in my appointment as if she was one of the friends there with me! Its too bad I'm only getting married once because I'd love to do the whole thing again! I will definitely be referring any future bride friends to The Dress Theory!"

— Kristan B.

Great unique selection!

“Great unique selection. Don't know what I would have done without you!”

— K.P.

A breath of fresh air!

“After having a somewhat dissatisfying experience elsewhere, my stylist was a breath of fresh air. I had a wonderful experience and absolutely adore this store!”

— K.P.

Such a cozy & intimate experience!

“The dresses here are so amazing and the environment of the shop made for such a cozy and intimate experience! My stylist was absolutely wonderful, and her bubbly personality added to the experience. She was so patient with me and made me feel comfortable in everything I put on, even the dresses I didn't like. I'm so glad I chose The Dress Theory as my place to say "yes" to the dress!”

— Karly R.




Spend quality away time with family.

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