Sarah Seven Favorites Trunk Show!
Jun
8
to Jun 10

Sarah Seven Favorites Trunk Show!

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A highlight reel of the B-E-S-T Sarah Seven dresses from years prior to Fall 2018 market this past October. Save 10%, shop an extended collection, and free surprise gifts with in-store purchase during your trunk show appointment. Start your summer + wedding planning off right and join the #SarahSevenLoveClub when you find your dream dress.  

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Call to book your appointment for this special event!

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Apr
20
to Apr 22

FLORA Trunk Show

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Join us for an exclusive chance to shop the new Flora collection, save 10% off all Flora purchases! Hand made in Israel and the most beautiful fit you'll ever see! Prices range approximately from $3800 and go up to $7000. Gowns are made to order. If you hope to try a specific gown by Flora, please inquire in advance so we can arrange with the designer.

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Mar
16
to Mar 18

Rue De Seine Trunk Show

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We're so excited to host one last MOONLIGHT MAGIC Rue de Seine trunk show in San Diego! Grab an appointment to shop entire the new collection and save 10% when you find your New Zealand made gown with one our stylists. This is an one-weekend only event and we'd love to have you in! Please book your private appointment with us soon as we expect this exciting weekend to book up fast. No one does bohemian inspired wedding gowns like Rue de Seine. Their fit, fabric, and vibe cannot be matched. We'll see you soon!

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Mar
9
to Mar 11

Sarah Seven Trunk Show

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For the modern classic bride that knows how to have a good time and enjoys a glass of bubbly. The newest Sarah Seven collection is already stealing hearts and we cannot wait to host a beautiful trunk show to celebrate the new Luxurious Life of Abigail Sterling collection with the designer herself! Get ready to fall in love, find your dress, and save 10% on all Sarah Seven purchases. One weekend only at our San Diego bridal shop! Don't wait to book your appointment with our stylists, this special event is already booking up quick! Email us to book sandiego@thedresstheory.com xo

PS The designer Sarah Seven will be at our shop working and styling our brides herself!!!

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Mariana Hardwick
Dec
15
to Dec 17

Mariana Hardwick

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ONE WEEKEND ONLY! Our Australian dream collection, Mariana Hardwick, will be at our San Diego boutique for one weekend only and all MH gowns will be 10% off in-store! Call or email to book an appointment!

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Dec
8
to Dec 10

Blush by Hayley Paige

Join us in San Diego for our Blush by Hayley Paige Trunk Show! All Blush by Hayley Paige gowns will be 10% off for this weekend, so you do not want to miss out! Email us at sandiego@thedresstheory.com to book your appointment today!

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Nov
10
to Nov 12

Anna Campbell

Anna Campbell is headed our way from Australia for a trunk show at our San Diego boutique! Anna's wedding dresses combine effortless and romantic shapes with unique and glamorous details. Anna Campbell's gowns will be 10% off this weekend only. Email us at sandiego@thedresstheory.com today to schedule your appointment!

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Oct
27
to Oct 29

Sarah Seven

We're hosting a Sarah Seven Fall Trunk Show at our San Diego boutique! Join us and shop all Sarah Seven 10% off. We promise, you don't want to miss this event. Book your appointment today by emailing us at sandiego@thedresstheory.com !

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Oct
6
to Oct 8

Rue De Seine "Love Spell"

One of our favorites, Zara, from Rue De Seine's "Nomadic Love" Collection

One of our favorites, Zara, from Rue De Seine's "Nomadic Love" Collection

Our favorite boho and breathtaking gowns will be back at our San Diego for a Rue de Seine trunk show October 6-8. Don't miss out on booking an appointment for this special event before it fills up if you love Rue de Seine, want to see and shop from their Love Spell collection, and save 10% on all trunk show purchases! 

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Sep
22
to Sep 24

Alexandra Grecco

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Brooklyn based designer and sweetheart, Alexandra Grecoo will be back in San Diego 9/29 - 10/1 for a special trunk show! Schedule your one-on-one appointment with us today by emailing sandiego@thedresstheory.com!

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May
25
6:30 PM18:30

Our Third Birthday Party

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It's our San Diego Boutique's 3rd Birthday!!!

Love pizza, champagne, & wedding dresses?

Thought so.

We're throwing a birthday bash on Thursday May 25th with wood fired pizza from @buonaforchettasd and tons of dancing, drinks, and beautiful dresses! The celebration starts at 6:30pm. Brides, vendors, neighbors, family...everyone is welcome! RSVP for the birthday party at sandiego@thedresstheory.com

You don't want to miss out! Join us and all the amazing vendors who will be celebrating with us:  @buonaforchettasd @alfresko_events 
@samanthalouisedesigns@bloomsbybreesalee @thorneartistry@lindseymaureenjones @brogenjessup@amigobooth @frostmegourmet@sdsocialights @ptybar @songstruck

We can't wait to celebrate with you all! XO

3734 6th Ave in Hillcrest

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