6:30 pm18:30

Our Third Birthday Party


It's our San Diego Boutique's 3rd Birthday!!!

Love pizza, champagne, & wedding dresses?

Thought so.

We're throwing a birthday bash on Thursday May 25th with wood fired pizza from @buonaforchettasd and tons of dancing, drinks, and beautiful dresses! The celebration starts at 6:30pm. Brides, vendors, neighbors, family...everyone is welcome! RSVP for the birthday party at

You don't want to miss out! Join us and all the amazing vendors who will be celebrating with us:  @buonaforchettasd @alfresko_events 
@samanthalouisedesigns@bloomsbybreesalee @thorneartistry@lindseymaureenjones @brogenjessup@amigobooth @frostmegourmet@sdsocialights @ptybar @songstruck

We can't wait to celebrate with you all! XO

3734 6th Ave in Hillcrest

Kirsten Paige Trunk Show
Apr 30

Kirsten Paige Trunk Show

san diego bride trunk show

A very special local designer ONE weekend only trunk show with Kirsten Paige exclusive to our San Diego boutique! The designer will be popping by and her new collection is the perfect blend of modern and romantic! 

10:00 am10:00

Sample Sale

bridal boutique

Our Annual Sample Sale is around the corner in San Diego! Call 619-876-5018 or email to schedule a one hour sample sale appointment with us on Friday March 31. Our designer dresses MAJORLY marked down 30-80% (!!!) sold "off the rack" and ready to go for one day only. 

Should I shop at this Sample Sale?

Whether you're a bride on a short timeline, you have an eco-friendly state of mind, you have a specific price point or you want to see your exact wedding gown that you'll be getting married in and take it home that day instead of waiting 4-6 months -- this Sample Sale is for you!

All sample dresses will be discounted 30-70% with pricing ranging from $900 - $3800 (majority between $1300 - $2600). 

Sizing for these gowns are bridal sizes 8 to 12 which means they are close to sizes 6 to 10 in street clothes. If you're more than a size or two above the sample size, we do not recommend going with this option. However, dresses can be taken in up to 2 to 3 sizes.

We will have dresses on sale by the following designers: Claire Pettibone, Jenny Packham, Christos, Houghton NYC, Noel and Jean, Sarah Seven, and Rue De Seine.

We only have one of each dress and remember that all brides will be shopping from the same sample collection. So be prepared to fall in love, commit to your dress and take it home that day!

A few details about the sale:

  • Dresses are to be paid in full by cash or credit card, no checks please. 

  • Appointments are one hour long and are scheduled back to back all day long, so please be on time!

  • We suggest bringing no more than one to two guests.


6:30 pm18:30

Open House + Marrow Fine Jewelry Popup at The Dress Theory San Diego!

Come check out our San Diego Bridal Shop and have some wedding planning fun with your girlfriends and family! Or come on by solo and we'll be here to answer all your questions! We'll have champagne, treats and snacks, music, and a beautiful bridal shop full of wedding dresses. This is the perfect little brides' night out to see what The Dress Theory is all about without booking an appointment! You can ask us all your burning wedding dress shopping questions, find out about our designers/sizing/prices/whatever you want to know, browse our locally made jewelry and accessories, or just come hang out with us for the night. If you're not quite ready to book an appointment yet because you're waiting to book your venue or whatever the reason may be, please stop by our Open House from 6:30-8:30 and check out the shop. Any questions? Shoot us an email and RSVP at

Read more about our little shindig right here!


Mar 19

Rue de Seine

rue de seine wedding dresses

Our favorites are back! Rue de Seine is in San Diego for a trunk show that can't be missed. All the new collection and 10% off? We told you, it's a good one! 

Feb 26

Costarellos Bridal

Photo via Pacific Weddings

Photo via Pacific Weddings

We're hosting our FIRST trunk show with our newest designer, COSTARELLOS. The designer is based out of Athens, Greece and creates gowns that are the perfect combination of dreamy and modern with a hint of bohemian spirit. Costarellos is quickly becoming the favorite of NYC and fashion industry brides and this is the first trunk show for the line in our region! Come have some fun with us, email and mention this trunk show to schedule! 

Feb 12

Alexandra Grecco

alexandra grecco wedding dress

Brooklyn based designer and sweetheart, Alexandra Grecoo will be back in San Diego 2/10-12 for a 2017 collection trunk show! Schedule your one-on-one appointment with us today by emailing!

Jan 29

Christos Bridal

Our San Diego boutique will be hosting a very special Christos trunk show in the New Year and we can't wait! Come shop with us and receive 10% off this romantic collection!

Jan 8

Sarah Seven

We're kicking off the New Year with our girl Sarah Seven at our San Diego boutique! Join us and shop all Sarah Seven 10% off. We promise, you don't want to miss this event. Book your appointment today!

Nov 20

Jenny Packham

Jenny Packham's glamorous, vintage inspired and red-carpet worthy bridal gowns are headed to our San Diego boutique for a trunk show! Don't miss the first chance to shop her latest collection!

Nov 13

Flora Trunk Show

flora bridal

We're so excited to host a Flora Bride trunk show at our San Diego boutique! Hand made in Israel and the most beautiful fit you'll ever see! 

Nov 6

Claire Pettibone Couture & Romantique

The latest Claire Pettibone Couture and Romantique collections will be in our San Diego boutique November 4-6. The Romantique wedding dresses range from $1500 to $2800 and capture an understated, free-spirited vibe we adore. Claire Pettibone's original vintage inspired, whimsical Couture collection gowns range form $3000 to $8800. Both Romantique and Couture gowns will be 10% off during our trunk show.

Oct 23

Christos Bridal

Always romantic and feminine, Christos will be back for a beautiful trunk show at our San Diego boutique! 

Oct 16

Rue De Seine "Love Spell"

One of our favorites, Zara, from Rue De Seine's "Nomadic Love" Collection

One of our favorites, Zara, from Rue De Seine's "Nomadic Love" Collection

Our favorite boho and breathtaking gowns will be back at our San Diego for a Rue de Seine trunk show October 14-16. Don't miss out on booking an appointment for this special event before it fills up if you love Rue de Seine, want to see and shop from their newest Love Spell collection, and save 10% on all trunk show purchases! 

Oct 9

Anna Campbell "Spirit"

Anna Campbell's Spirit Collection is headed our way from Australia for a trunk show at our San Diego boutique! Anna's wedding dresses combine effortless and romantic shapes with unique and glamorous details. The Spirit collection will be in our boutique one weekend only and all of her gowns will be 10% off!

Sep 25


The latest Theia collection will be in our San Diego for a trunk show! Join us for gorgeous silk crepe, crop tops, and gowns under $2500!

May 8

Lihi Hod

lihi hod wedding dress

The beautiful bohemian Lihi Hod wedding gowns will be at our San Diego boutique for the very first time for a very special trunk show! The dresses will be at our boutique for one weekend only and available by appointment only. We hope you'll join us to shop this beautiful collection, these gowns can't be missed!

Lihi Hod's gowns have stolen the hearts of New York City's most fashionable brides, and were only available in NYC until this year. Our trunk show will be the first time they are available in southern California! Her designs have caught the attention of some of our favorite daily reads, Who What Wear and Glamour Magazine. We love how she balances femininity with a touch of edge, while her gowns remain timeless. We are all about keeping up with the trends, but always encourage our brides to find a gown that blends modern details with a timeless feel. Lihi's gowns capture this perfectly! And just wait until you see the details in person... They create the extra special touch that makes her gowns unforgettable! 

We love how Lihi describes her collection as "combining timeless elegance inspired by the past with the contemporary, chic, and nonchalant attitude of the present". Doesn't that sound like the perfect wedding dress?! If this sounds like what you've been looking for this is a trunk show (with 10% savings) that can't be missed!

Apr 10

Anna Campbell "Gossamer" Collection

Anna Campbell's Gossamer Collection trunk show is headed to our San Diego boutique! Shop the entire Gossamer line and save 10% on all Anna Campbell purchases during the show!